Want to get more out of your local SEO? The tips below cover how to find the right local keywords, optimize your website content, and tune up your Google My Business profile so nearby customers can actually find you.
Find local keywords to optimize around
Keyword research is the starting point for any local SEO plan. The right keywords help you rank better and bring more people to your website.
Google’s Keyword Planner is a useful starting point, though you’ll need to know your client’s exact services to identify the most appropriate keywords.
Rank Math’s Local SEO module lets you set a target keyword and optimize your meta title, meta description, and content around it.
How should you optimize your website content?
Optimizing your website content is a critical part of local SEO. Visitors want an informative site that is easy to navigate so they can convert into customers.
Promote local events, anything from a trade show to an art exhibition, on social media and through email marketing.
Write blog posts focused on your local community. These posts can improve your rankings in local searches and support your broader business.
Include local keywords in the title tag, header, meta description, and URL. For instance, you could write about local Ann Arbor plumbers.
Take your local SEO efforts to the next level
Local search is a large part of the SEO world. Optimizing your website and earning more links can increase your local visibility and grow your business.
Make sure your NAP (name, address, and phone number) information is accurate. Google uses this to determine where to display your location-based search results.
Create quality content for your website. High-volume keywords help search engines index your content, and the more relevant content you produce, the better your chances of ranking.
Monitor your rankings with a free tool like LocalRank Flux. If your rankings are going down, consider adjusting your strategy.
Optimize your Google My Business profile
An optimized Google My Business profile can attract more customers and help your business rank higher on Google Search and Google Maps.
Start by setting up a Google account, then head to the “My Business” section to begin optimizing your profile.
Along with your name, address, and phone number, write a detailed description of your business and its services. Business descriptions can include up to 750 characters, and adding related keywords helps the profile rank for relevant searches.
Add images to draw more attention. A pizza restaurant, for example, could add a picture of a pizza.
Infuse your website with local-optimized content
If you’re building a new site or refreshing an existing one, include a few local-SEO-friendly features. A little effort can go a long way in a competitive market.
Create separate pages for each location so customers don’t have to wade through unrelated pages of information. You can also get more out of your website with a mobile-first strategy.
A mobile-friendly site brings in more visitors and supports your SEO efforts, improving your chances of ranking higher in search engines.
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