The Importance of Local SEO
Local SEO offers businesses a cost-effective solution to boost their online marketing. It can increase traffic and leads, provide better returns on investment and ultimately help increase sales.
Local SEO is ideal for businesses that wish to target specific geographic areas or target a certain demographic.
Keyword research
Locating the appropriate keywords to target for local SEO is essential. Keyword research involves gathering a list of words relevant to your business and the geographic areas it services, for instance if your florist sells exotic flowers such as “exotic flower shop”, “flower delivery”, and “wedding bouquet”.