Search engine optimization (SEO) is an integral component of attorney marketing, communicating the value and reliability of your services to potential clients while driving traffic to your website and increasing revenue.
Attorneys that rank near the top of search engines are more likely to be approached by potential clients. To increase your SEO ranking, consider these strategies:
Content creation
Content is at the core of attorney SEO, and producing high-quality, engaging blog posts and other forms of informative media is key for law firm rankings in search results. A law firm that regularly produces blogs or other informative pieces will have an advantage over competitors that don’t. When writing legal blog posts or optimizing other types of website content with keywords – known as keyword optimization – keyword optimization becomes invaluable.
If you want to optimize the content for your law firm, review your local competitors’ websites as a source of ideas. Use ContentShake’s free tool ContentShake to identify trending legal topics and keywords for inclusion in writing pieces for different stages of the sales funnel – top-of-funnel content should attract prospective clients while middle-of-funnel legal content addresses prospects’ reservations about hiring lawyers (known as nurturing content) while bottom-of-funnel legal content should convert visitors into clients converting visitors into clients.
Mobile-friendly design
As mobile technology increasingly becomes part of everyday life, people depend on smartphones for everything. Therefore, optimizing your law firm website for mobile searches will enable clients to connect with you via their preferred platform and find what they’re looking for easily.
Responsive web design is an effective way to make your law firm website mobile-friendly, as it combines the benefits of traditional SEO with mobile usability to increase search engine rankings while simultaneously improving visitor experiences and increasing conversions.
Responsive law firm websites are easy to share on social media, which can aid attorney seo by increasing reach to a wider audience and increasing unique visitors – which in turn improves search engine ranking and can bring more new clients for your practice.
Link building
Link building strategies designed specifically for attorneys can help them establish online credibility and authority, with strategies such as guest blogging and link reclamation being employed to do this. Through implementing such plans they can increase the amount of quality backlinks their website currently contains.
These tactics may seem low value in Google’s eyes, but they are effective ways of quickly and easily building links. For instance, law firms could easily create profiles on Justia (an attorney directory site), as a quick and effective way of building backlinks that won’t last as long as a backlink from an in-depth resource guide or well-crafted Google My Business page would.
Contacting local business owners and asking them to link back to your website can also be effective, particularly if your law firm provides services relevant to local markets. Also try guest posting on high-traffic blogs in your niche market or writing guest blog posts there.
Hire an experienced SEO professional
SEO professionals possess an in-depth knowledge of the digital environment and can create an effective online marketing strategy for law firms. Their services include keyword research, content creation and on/off page optimization services as well as identifying key performance indicators while suggesting tactics for improvement.
Start by reviewing a website’s structure to ensure it follows SEO best practices, which includes optimizing URLs, speeding up page load times and mobile compatibility, and implementing internal linking strategies. They then review its backlink profile and offer strategies for improvement.
They also create high-quality, shareable content such as infographics, case studies and whitepapers that is widely linked-to from other websites – creating industry credibility while increasing search engine rankings. Finally, they assist their clients with managing reviews on social media sites like Twitter or other platforms – both key components in building trust and establishing firm authority within their niche.