How to Use Local SEO to Increase Site Traffic and Conversion Rates
Local SEO (search engine optimization) is an online marketing strategy designed to increase site traffic and conversion rates.
Local SEO involves keywords and elements which enhance your rank in more localized areas, including Google My Business, citations and review signals.
Keyword research
Keyword research is a key element of local SEO, helping you target potential customers who are already searching for products or services you offer – allowing them to discover your website and make purchases!
Keywords for local searches come in two varieties, explicit and implicit. Explicit keywords may include location or spatial terms like “near me.”